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Customize as much , or as little as you like , and place your order

Choose and customize your Market Dominator mailing piece.

TIPS:

  1. You’ll find two variations for the front of each dominator piece: One with the ability to add local market statistics, and one with a brief article. While some agents may choose to take the simpler route and chose the article option, historically, you’ll find you get better results by including the hyper-local market information that the consumers in your market are eager for. They’ll look forward to that statistical update each month and it will further cement you as the real estate resource they need.
  2. READ the content each month so you are best able to respond to calls and inquiries from your new market base!
  3. Choose the layout for the back of your mailing piece. If you have four partners, for example, it is as simple as splitting the page into four sections and having your partners give you the camera ready pdf uploads to place in each spot. Or you could choose to use some of the back to market your own listings or direct response offers. Our Market Dominator Specialists can help you sort through what is best for you and your business. Have your marketing partners provide a PDF file at 300 DPI. A full-page ad is 11½” x 14½”, a half-page ad is 11½” x 7⅛”, a third-page ad is 11½” x 4⅝”, a quarter-page ad is 5⅝” x 7⅛”, and a sixth-page ad is 5⅝” x 4⅝”.

Choose a Layout

Decide if you wish to work with marketing partners, and if you do – select your partnerships.

TIPS:

  1. Marketing partnerships allow for a win-win for all parties. You are providing the platform, vehicle, and relevant, timely content for a long-term market domination success system and your marketing partners simply provide ready-to-go artwork in a variety of sizes and participate in funding the cost of the mailing. At just $1.25 per piece – we’ve found the ideal amount of partnerships to be 4. That way each person is responsible for 33¢ per mailing, making it very affordable.
  2. Choosing the right marketing partner for your business makes all the difference. Many potential partners, you’ll find, you already have a relationship with. That’s the best place to start. They should be like-minded, forward-thinking and committed to building momentum. See the Market Dominator Marketing Partner Suggestion List on the last page of this summary.
  3. Make sure your new partners are committed to a long term campaign. The idea is to have the entire process be relatively set-and-forget after the initial set up. By committing to a six-month, 1 year, or 2 year campaign, your partners will have the ability to leverage the brand awareness and top of mind loyalty that comes from consistently marketing.

 

Choose your Carrier Route

Choose a carrier route (or routes) that makes the most sense for you and your business.

TIPS:

  1. An average carrier route has between 300-500 homes, and to take advantage of the CPLCWP pricing, you must take an ENTIRE route. There’s no ability to slice and dice a geographic route to select JUST the homes you want. The good news is at the EDDM price, saturation mailing is affordable and you have the advantage of literally being in EVERY mailbox in your targeted area.
  2. Select an area where there is between a 5-10% turnover in homes. (Look to your local MLS statistics to see which neighborhoods are turning over new listings.)
  3. Do NOT choose a carrier route where there is already a top agent with more than 10% market share. It will be more difficult and take much longer to take away market share from somebody strong than it is to find a less saturated market and OWN it faster.